27 terms

CMS & E-commerce GlossaryCMS & E-commerce Terms A–Z

The core concepts of content management systems and selling online: WordPress, themes and plugins, headless CMSs, product variants and SKUs, product feeds, the cart, checkout and payment gateways.

These entries are written to think about a store's or company site's daily operation, search visibility and security together: what a platform choice trades off, and how technical decisions show up in sales.

A

Abandoned CartAn abandoned cart is a shopping cart that a visitor fills with at least one product and then leaves without completing the order. The abandonment rate shows what share of created carts never become orders, which helps locate problems in the cart and checkout steps, and stores try to recover part of those carts with tactics such as reminder emails.

B

Block Editor (Gutenberg)The block editor, developed under the project name Gutenberg, is the WordPress editing interface that became the default in WordPress 5.0. It builds content from independent blocks such as paragraphs, headings, images, buttons and columns, stored in post content as HTML separated by comment delimiters. Together with block patterns and block themes, the same model powers the Site Editor, where headers, footers and templates are edited too: Full Site Editing.

C

E

E-commerce SEOE-commerce SEO is the work that helps an online store's category and product pages appear in search results and on Google's shopping surfaces. Its main concerns are managing filter and variant URLs, product structured data and product feeds, handling out-of-stock and discontinued items, avoiding duplicated manufacturer descriptions and giving category pages genuinely useful content.

F

Faceted NavigationFaceted navigation is an interface that lets users narrow a list by several attributes at once, such as colour, size, brand and price, and is common on ecommerce category pages. Because each filter combination usually produces its own URL, it can, if left unmanaged, lead search engines to crawl an almost unlimited number of low-value addresses and discover new content more slowly.

G

Google Merchant CenterGoogle Merchant Center is a free console where businesses send Google their product data, store details, shipping and return settings. That data lets products appear in free listings across Google Search, the Shopping tab, Images and other Google surfaces, and, once a Google Ads account is linked, the same product data powers Shopping ads.

H

P

S

T

Taxonomy (Categories and Tags)A taxonomy is the classification system a content management system uses to group posts, pages or products by shared characteristics. The best-known examples are hierarchical categories and flat tags. Because each taxonomy term usually generates its own archive page and URL, taxonomy design directly shapes site structure, internal linking and the number of pages search engines have to crawl.

W

#

3D Secure3D Secure is a protocol that lets the bank that issued a card authenticate the cardholder during an online card payment. Its current form, EMV 3-D Secure (3DS2), shares transaction and device data with the issuer so low-risk payments can be approved without any extra step, while riskier ones trigger a challenge such as a one-time passcode or approval in the banking app.

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