Contact

SEO

Don’t just appear in search results. Appear in the right place.

Doruva treats SEO as one connected process, from technical infrastructure and content architecture to search intent and page optimisation, helping brands build organic visibility that lasts.

Talk About Your SEO ProjectGet StartedOur SEO ApproachExplore

APPROACH

SEO isn’t a single optimisation. It’s a working system.

A page with good content can stay invisible because of a weak technical foundation. A technically flawless site can target the wrong search intent. Traffic can grow without creating meaningful value for the business.

That is why we don’t treat SEO as a list of individual fixes. We work on the relationship between technical infrastructure, search intent, content, information architecture, internal signals and measurement.

  • Technical infrastructure
  • Search intent
  • Content

Sustainable organic visibilityBuilt by six areas working together

  • Information architecture
  • Authority & internal signals
  • Measurement

SCOPE

What Does Our SEO Work Cover?

Every project starts with the same areas; their weight is set by your site’s condition, your sector and your goals.

  • 01

    Technical SEO

    Crawling, indexing, rendering and site health: the foundation that decides how search engines understand your site.

  • 02

    Keywords & Search Intent

    Understanding what people search for and what kind of result they expect in return.

  • 03

    Content Strategy

    Pages and content structures planned around real search demand and built to be useful.

  • 04

    On-Page SEO

    Headings, metadata, meaningful content structure and on-page relevance signals.

  • 05

    Site Architecture & Internal Linking

    Making important pages clear and reachable for both users and search engines.

  • 06

    E-commerce SEO

    Category, product and filter structures for online stores, built around commercial intent.

SEARCH INTENT

Not every search has the same goal.

Searches on the same topic carry different expectations. Matching each query with the right intent, and answering it with the right type of page, is what makes organic visibility valuable.

  1. what is seo

    Looking for information

    Informational
    The right page typeGuide or blog article

    Content that explains the topic clearly and links to the relevant service page.

  2. how to choose an seo agency

    Comparing options

    Commercial Investigation
    The right page typeComparison and approach page

    A page that sets out the options, the process and the criteria transparently.

  3. seo services quote

    Taking action

    Transactional
    The right page typeService page and contact

    A commercial page that states the scope clearly and makes getting in touch easy.

TECHNICAL SEO

Search engines understanding your site starts with the foundation.

However good the content is, a page that can’t be crawled or is indexed incorrectly won’t find its place in search results.

In technical SEO work we look at how search engines crawl your site, which pages get indexed and whether the same content lives at more than one address. We then prioritise the findings by impact and by effort to implement.

Crawling and indexing

  • Crawlability
  • Indexing
  • Robots directives
  • XML sitemap

Structure and signals

  • Canonical setup
  • Redirects
  • Structured data

Performance and rendering

  • Core Web Vitals
  • JavaScript rendering
The structure a crawler sees
  • robots.txtCrawl rules
  • sitemap.xmlImportant URLs
  • /seo/200 · indexable
  • /seo/?utm=campaigncanonical → /seo/
  • /old-services/seo301 → /seo/
  • /blog/article/200 · internal link → /seo/

CONTENT & SITE ARCHITECTURE

The right content creates value on the right page.

A clear structure, running from the home page to service and category pages and on to supporting content, lets important commercial pages gain strength from related content and internal links.

Home pagedoruva.com
  • Service pageSEO Services
    • Technical SEO guide↑ internal link
    • What is search intent?↑ internal link
  • Category pageE-commerce solutions
    • Category structure guide↑ internal link
    • Product page structure↑ internal link
  • Supporting contentBlog
    • Industry guides↑ internal link
    • Frequently asked questions↑ internal link
Commercial page Supporting content

E-COMMERCE SEO

In e-commerce, visibility is much more than the product page.

For online stores, organic visibility is shaped by the category structure, the URLs that filters generate and the consistency of product data, all together.

  • Category architecture
  • Product pages
  • Filter and duplicate URL management
  • Internal linking
  • Commercial search intent
  • Structured product data
  • Scalable content structure
Category · indexableRunning Shoes/running-shoes/
Filters · controlledColourSizeBrand?colour=black → canonical
  • Product AProduct data · structured
  • Product BProduct data · structured
  • Product CProduct data · structured

SEARCH PERFORMANCE

We read visibility through four signals.

When visibility, queries, pages and technical health are tracked together, it becomes clear what is working. The panel below is not real client data; it is an illustrative example of how we read these signals.

Search performanceSample view · normalised, illustrative data

Visibility

Technical fixesContent release

Queries

  • Informational
  • Comparison
  • Action
  • Brand

Pages

  • /service/Rising
  • /guide/New queries
  • /category/Stable
  • /blog/article/Needs update

Technical health

  • Index coverage
  • Core Web Vitals
  • Canonical setup
  • Structured data

TOOLS

Tools we use in our analysis.

We combine Google’s own tools with specialist SEO tools, depending on the stage of the work. A tool is not a strategy on its own; it is there to help interpret the data correctly.

  1. 01

    Research

    Uncover search demand, competitors and areas of opportunity.

    • Google SearchSearch engine
    • SemrushCompetitor and keyword analysis
    • AhrefsKeyword and backlink analysis

  2. 02

    Measure

    Track impressions, clicks, traffic and conversions reliably.

    • Google Search ConsoleSearch performance and indexing
    • Google AnalyticsTraffic and conversion measurement

  3. 03

    Analyse

    Examine crawling, indexing and performance issues page by page.

    • Screaming FrogTechnical crawling
    • PageSpeed InsightsPage speed and Core Web Vitals

  4. 04

    Improve

    Prioritise the findings and apply technical, content and internal linking fixes.

Improvements are measured again; the cycle keeps running.

The logos show tools used in our analysis work. Brand and product names belong to their respective owners.

MEASUREMENT

Not just traffic. Meaningful visibility.

We don’t judge SEO performance by a single number. We look at the quality of the traffic, the queries and pages where visibility appears, and how it contributes to business results.

  • Qualified organic traffic

    Visits that match your audience and engage with the site.

  • Query and page visibility

    Which searches you appear for, and with which pages.

  • Landing page performance

    How well the pages that organic visitors land on actually work.

  • Conversions

    Actions that matter to the business, such as forms, calls and sales.

  • Healthy index coverage

    Important pages being indexed correctly.

  • Opportunities and losses

    Spotting growth areas, and declining queries and pages, early.

PRINCIPLES

Sustainable visibility, not short-term tricks.

As search engines’ quality expectations change, visibility gained through shortcuts becomes fragile. We build our work on steps that create lasting value.

Not part of this approach

  • Keyword stuffing
  • Mass-produced, low-quality content
  • Guaranteed ranking promises
  • Manipulative shortcuts

What we focus on

  • Content that genuinely helps users
  • A solid technical foundation
  • Clear site architecture and internal linking
  • Measurable, step-by-step progress

PROCESS

Our SEO Process

  1. Analysis

    We review your current visibility, technical structure and areas of opportunity.

  2. Strategy

    We define search intent, page architecture and priorities.

  3. Technical & Page Optimisation

    We improve the technical foundation and the priority landing pages.

  4. Content & Authority Growth

    We strengthen related content, internal links and supporting signals.

  5. Measurement & Improvement

    We analyse performance and keep refining the work based on the findings.

FAQ

Common questions about SEO

How long does SEO take to show results?

It wouldn’t be right to give a fixed timeframe. When results appear depends on the site’s technical condition, competition in the sector, the domain’s existing authority, the scope of the work and how quickly recommendations are implemented. Technical fixes usually show their effect earlier than content and authority work.

What does SEO work include?

The main areas are technical SEO, keyword and search intent analysis, content strategy, on-page optimisation, site architecture and internal linking, and measurement. We define the scope together, based on your site’s needs and your goals.

Will we lose SEO visibility when the website is redesigned?

Visibility can fluctuate during a redesign or migration. To reduce the risk, we map existing URLs, prepare a redirect plan, and check metadata and the technical setup before and after the move. It isn’t possible to guarantee zero losses; the aim is to prevent unnecessary ones.

What is the difference between SEO and Google Ads?

With Google Ads you appear quickly in the ad slots of search results in return for an ad budget, and that visibility stops when the ads stop. SEO builds visibility in the organic results that develops over time. The two channels are not alternatives to each other; planned together, they can support each other.

Do you do SEO for e-commerce sites?

Yes. We handle e-commerce-specific topics such as category architecture, product pages, managing the URLs generated by filters, structured product data and internal linking, based on the store’s platform.

Let’s grow your organic visibility together.

From technical issues to content opportunities, let’s review your site’s search visibility together.

Start an SEO ProjectGet StartedOther Services